Denny Mushrooms

Objective: To increase sales of Denny mushrooms and build a marketing database


750,000 x 10-page Denny booklets, containing recipes, nutritional information and an SMS competition, were inserted into Denny mushroom packs just before National Braai Day. Purchasers were invited to SMS the word ‘Denny” to 32271 to stand a chance to win one of 5 Weber braais.

The results:

  • Sales grew by over 50% during the promotional period.
  • There was a 7.8% response rate to the competition.
Denny braai Booklet
Denny braai Booklet
In Packet braai Booklet