750,000 x 10-page Denny booklets, containing recipes, nutritional information and an SMS competition, were inserted into Denny mushroom packs just before National Braai Day. Purchasers were invited to SMS the word ‘Denny” to 32271 to stand a chance to win one of 5 Weber braais.

One of South Africa’s leading fruit marketing companies ran an exciting, cost-effective children’s promotion to increase apple sales at Checkers’ outlets. The solution was a Smurfs Lucky Pocket inside each apple pack. 

In 2011, Alpen Foods was selling 10 times more Nutrific packs on a monthly basis than Alpen Muesli. As a result, Mango Moon proposed inserting a booklet into the 450g Nutrific pack to promote Alpen Muesli.